When the bounce rate is high, the session duration is low and conversion is poor…

Most of us have run into this basic question:

How to make my content more engaging?

Or, to be more precise:

How to make boring content engaging?

(After all, higher engagement is the key to SEO and content marketing success.)

how to make content more engaging on your blog, website using the right types of contents and content strategy

Fortunately, the answer to this question isn’t too difficult.

Let’s jump in!

Here are 15 ways how you can do it:

1. Keep the introduction short and crisp

Like you see in this post.

Do not delay into getting to the “meat” of the content.

Avoid long intros where you first explain readers about their problems in details. They know that already. That’s why they are here, don’t you think?

how to make content more engaging on your blog, website using the right types of contents and content strategy


2. Divide the content

Segment your content into different categories and sub-categories.

This makes skimming the content easier. Plus, it makes the page look quite organized and neat.

It eventually gets readers to stick around on the page for longer, which improves the engagement rate.

how to make content more engaging on your blog, website using the right types of contents and content strategy
 

3. Use bold, italics and underline carefully

They catch attention… more so of those visitors who are here just to skim through the content.

They stop people on their trail to demand more attention to certain things.

So, use them strategically to re-focus visitors on things that you want them to focus on.

how to make content more engaging on your blog, website using the right types of contents and content strategy


4. Include images, videos, and other interactive contents

Good visuals are a part of an effective content marketing strategy.

They add break (to breathe) between your texts. They add more value to what you’re saying, making it more impactful.

So, include relevant images in your content.

Recommended Read: How Many Images To Use In a Blog Post

Embed relevant videos.

In addition, there are many other types of engaging content – like slideshows, embed calculator, screenshots, embedded social media posts, more.

Depending on your needs, you can find many interactive content ideas.

Media consumption automatically and evidently improves your engagement rate.

how to make content more engaging on your blog, website using the right types of contents and content strategy


5. Avoid large blocks of texts

Write shorter sentences. Have shorter paragraphs.

They provide readers the room to breathe, take a micro break to understand what they have read and then continue.

Large blocks of texts not only look visually congested, but they also make visitors feel overwhelmed with the sense of “too much to read and understand”.

how to make content more engaging on your blog, website using the right types of contents and content strategy


6. Don’t drag the length unnecessarily

Never write more than what you should. Long, unnecessarily-stretched contents deliver the poor user experience.

When it’s too damn long, visitors would stop engaging with the content. Remember, you’ve got to respect their time.

Recommended Read: The Myth of 1,890 Words Long Articles: Long Form Content and SEO

Stick to your points. Focus on bringing value to readers in a direct and crisp way without wasting their time.

how to make content more engaging on your blog, website using the right types of contents and content strategy


7. Include stats and quotes

They hook readers to pay more attention.

If too surprising, the quotes and stats demand readers to stop and think.

To that, they add more credibility and value to whatever you’re saying. This positively plays for your engagement.

how to make content more engaging on your blog, website using the right types of contents and content strategy


8. Say NO to difficult words

Do you think people will engage with contents that they don’t completely understand? Likely not!

NEVER pull fancy words. You’re writing web content. Not a novel.

how to make content more engaging on your blog, website using the right types of contents and content strategy


9. Ask questions

Do you see the way I’ve been asking questions to you in this post? Like that!

Ask simple questions to the readers – likely with the yes/no, agree/disagree or very obvious answers.

It makes the content a two-way conversation, which enhances its engagement factor.

how to make content more engaging on your blog, website using the right types of contents and content strategy


10. Keep the tone casual and informal

Again, you’re not writing a novel. This isn’t a thriller.

It’s like two friends talking to each other. Be casual and informal in your tone.

Make it sound like you’re a friend of the reader who genuinely cares about her/him.

how to make content more engaging on your blog, website using the right types of contents and content strategy


11. Use examples wherever needed

Some ideas and concepts are difficult to explain. Giving examples make them easier to understand.

Also, giving (small) examples of the problem before leading readers to the solution can make them feel more connected/empathetic to you and your content.

how to make content more engaging on your blog, website using the right types of contents and content strategy


12. Improve your internal link building game

Place sufficient and relevant links in your contents to different pages on your domain.

Navigate readers to different pages to drive them more value.

When they click on these links, they are evidently engaging with your content/website. It helps your SEO, as well as the conversion.

Recommended Read: How to Learn SEO at Home (And Become A Professional)

how to make content more engaging on your blog, website using the right types of contents and content strategy


13. Avoid disruptions in between

Visitors are here on the landing page to consume the content you promised either on Search Engine Result Page or Social Media (through headlines, descriptions).

Now, if you’re going to disrupt them from consuming that content, it would very certainly shape their experience poorly.

And they might decide to NOT engage with your content/website further.

So, avoid popups, scroll boxes, welcome mats and other UX-disruptive components on your website.

how to make content more engaging on your blog, website using the right types of contents and content strategy


14. Don’t make it predictable

If your content is too predictable, the visitors would barely skim through it and leave.

They wouldn’t want to consume a content, and engage with it, that they already have a fair idea of what it is.

Even if you’re writing on a very cliché topic, try to bring unique takes to it.

how to make content more engaging on your blog, website using the right types of contents and content strategy


15. Provide CTA at the end

If you don’t tell readers what they should do next, they are going to leave the page once they’ve got the solution to their problem.

This is why offering a call-to-action at the end of the content is very important.

It could be anything – download a report, give their email address, make an inquiry, go to the sales page, more.

Measuring the effectiveness of CTAs help you measure how successful was your content in engaging the readers.

Besides, why would you want to engage visitors in the first place?

Of course, you want them to take a certain action that takes you closer to your business goals. Right?

So, CTA is essential!

how to make content more engaging on your blog, website using the right types of contents and content strategy


Conclusion

These are 15 practical ways how to make your content more engaging.

how to make content more engaging on your blog, website using the right types of contents and content strategy

Remember, there isn’t any secret to what makes content engaging. It’s as simple as talking.

Write exactly the way you talk.

Write for humans and not for search bots. Write for your target audience. And write like you’re talking to a friend.

Recommended Read: 9 Killer Tips To Increase Your Organic Click-Through Rate

Hope this post brought you value. If it did, please share it on Facebook, Twitter or LinkedIn. :)

Asif Ali

Asif is a certified content marketer and professional blogger with 4+ years experience in his pockets. Straightedge, blogger and a full-time cloud-lover, find him on Twitter and Medium.


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