(Originally published in June 2018, this post has been ENTIRELY updated!)

Ubersuggest by Neil Patel is one of the most-talked-about SEO tools right now.

And why not!

We’re getting a lot of premium features for completely FREE… Something that might be a cause of a headache for many companies who charge big $$$ for the same features.

Ubersuggest has come a long way. It was once a keyword research tool, often billed as a perfect replacement for the Google AdWords keyword tool.

Today, it self-describes as an “ultimate” or “all-in-one” free SEO tool that also has enough to help you with your content marketing strategies.

But the biggest question now is…

Is it any good?

Can Ubersuggest tool be a good alternative for other popular options like SEMrush, Moz, Ahref, and Woorank?

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

After using it for a few months now, I have some opinions on it.

(Now note, I can’t directly compare Ubersuggest with other premium SEO tools. I only use SEMrush, and have used Raven Tools and Ahref just for a trial period. I don't have much of a clue about other paid SEO tools. So, I am talking solely per my experience of using this tool. No direct comparison.)

Recommended Read: SEMrush Review: Do You Really Need This Premium Tool?

But before jumping to the walkthrough and review part, it only makes sense to take a quick look at the backstory.

A Quick Backstory

In February 2017, Neil Patel acquired Ubersuggest.io

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

And part of the marketing community wasn’t exactly thrilled with this takeover.

Many believed what was one of the best free keyword research tools would eventually turn paid, becoming Neil’s money-making machine.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Nearly three years later, Ubersuggest is alive and breathing on ‘neilpatel(dot)com’ domain.

It’s now more than just for keywords research. It is STILL free.

And Neil has said on multiple occasions that he plans to not charge money for the tool.

The Good Things About Ubersuggest

Aside from its zero cost, Ubersuggest has many good things going on. And as a blogger, I certainly can’t ask for more. (Okay, I can. But I won’t!)

On the left side navigation, there are 8 primary features and dashboard…

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

More on the 'dashboard' later. Onto the features first.


Ubersuggest

This is the first part that’s all about keyword research.

It helps you find the right keywords and content ideas that are more likely to rank higher on Google.

It has three sub-heads.

■ ‘Overview’, which gives you a fair idea of the keyword you’re targeting (or want to), including the monthly search volume and SEO difficulty to rank for that phrase.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

■ Keyword Ideas is the most interesting part. It offers many suggestions.

It also shows you different types of keyword phrases under individual sections: Related, Question, Preposition, and Comparison.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Using different variations of your seed keywords help avoid your content feel like spam or keyword-stuffed.

It allows you the opportunity to rank higher for a wide range of keywords; hence, enjoy more organic traffic.

Moreover, Ubersuggest Keyword Ideas shows a list of results that already ranks at the top of Google SERP for individual keywords.

You also see estimate visits and social shares of each of these results.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

■ Content Ideas is like Buzzsumo, only free.

It shows a list of results for your seed keywords that has the most number of shares on Facebook and Pinterest.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Alongside this, you also see the number of backlinks each result has. And tapping on the “Link” button, you can even see which sites have linked to this result.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

About Estimated Visits, it doesn’t look too accurate. And rightly so; it’s not easy to calculate. So, you’re better off not blindly trusting that metric.


Traffic Analyzer

This is the second head, which really makes Neil Patel’s Ubersuggest more than just another keyword research tool.

It makes it a robust and free SEO tool that’s ideal even for competitive analysis.

We get a lot of data here to sneak on our top competitors and copy their strategies.

■ The ‘Overview’ sub-head will give you a fair idea of how a site is performing: the monthly organic traffic, the kinds and the number of keywords it ranks for on Google.

For instance, 'NYTimes(dot)com' ranks for 1.18 million keywords. And it enjoys nearly 1 million organic traffic.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Between February and March, the website saw a significant increase in traffic.

In addition, we also get to see on what positions is the website ranking and for how many keywords.

In our example of NYTimes…

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

...the website, in the month of March, ranked between 1 and 3 positions for 5,022 keywords. It ranked between 51 and 100 for 652,363 keywords.

The interactive graph makes consuming such data easier.

■ Under the ‘Top Pages’ sub-head, we get a list of URLs on this website that gets the most traffic.

It also accompanies the number of shares these high-ranking URLs got on Facebook and Pinterest.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The backlinks column shows the number of websites that have linked to this URL. And if you click on that 'View All' arrow, it would show you the names of these backlinking pages.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Similarly, the estimated visits show the number of visits this particular page gets. And when you click on that 'View All' button, it will show you the list of keywords that leads users to this page...

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

This list includes keywords, their monthly search volume, on what position is this page ranking for the respective keywords, and how many visits it is getting from every search query.
When optimizing or repurposing old content, this can be of great help.

Since we would know the keywords that are bringing the most traffic to our page, we can focus more on them vs. the under-performing ones.

■ And then there’s the ‘Keywords’ sub-head.

It’s a list of keywords, with their monthly search volume, that’s bringing the most traffic to this website.

You get to see at what position your site ranks on for different search queries, what is the search volume of the individual queries, and how many users are coming to your site through that query.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

You also get to see who are your competitors for individual keywords; who else are ranking on Google along with your URL.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.


SEO Analyzer

Under this, there's 'Site Audit' and 'Backlinks'.

Both of these are also the standalone tool on 'neilpatel(dot)com' domain with respective URLs...

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

AND

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

...but they are also integrated into the Ubersuggest ecosystem, which makes for a seamless experience.

■ Site Audit, as the name suggests, audit a site on several SEO parameters.

The tool is decently powerful, sufficient for beginners to better optimize their websites.

Aside from basic data like on-page SEO score, organic traffic, organic keywords, and backlinks...

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

...it also provides information on the site's health...

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

...and its performance.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

You learn about SEO issues on your site, along with recommendations; like the number of broken links, pages with critical issues, redirects, and more.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

All-in-all, Ubersuggest Site Audit offers you sufficient data to put your website in the right position in the SEO department.

■ Backlinks is a free link analysis tool. Input a URL and it will return with all the backlinks that this URL has got from different domains.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The result is quite in-depth.

Not only do we see 'how many backlinks', but we also see how many of them are doFollow and noFollow, what kind of backlink is this (text or link), as well as the anchor text and the domain authority of the referring domain.

In addition, there's also 'First Seen' and 'Last Seen' data. While the first one shows the first time the bots identified this backlink, the latter shows the last time the bots confirmed the existence of this backlink.

Dashboard

This section is relatively a newer addition to Ubersuggest. And to access it, you would need to sign up to the tool using your Google account.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Once you have signed in, it would also ask you to connect your Google Search Console with it. You can deny this.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The benefit of connecting your GSC to Ubersuggest is that the data you will see about your website would be much more accurate.

There’s also a dedicated signup page, which lists plenty of benefits of creating an Ubersuggest account:

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

(Note: To get full access of different features of Ubersuggest, like ‘Content Ideas’, you will have to create an account.)

Once you’re logged in, you can access the dashboard.

On the dashboard, you can create up to 5 projects. Here, you can track your (and your competitors’) website rankings, on a daily basis, based on your opted keywords and locations.

In addition, you will also find the recommended steps to improve your site’s ranking. And all the improvements will get tracked so that you can measure your progress over a period.

The dashboard is far from powerful, with only simple features as of yet.

Neil Patel has said he’s going to introduce new features in the coming months, including competitive analysis features.

On the long-term plan, he said, “My long-term goal is to make it so you don’t even have to code or make any changes manually. Ubersuggest will eventually be able to go into your website and make these fixes for you.”

That sounds ambitious – and fun on the users’ part.

The Little Details

There are also some small features that add more value to the Ubersuggest keyword research-cum-SEO tool — something that serious professionals are bound to appreciate.
  • It’s easy to export all the data to CSV.

  • We can view data country-wise. 

  • “SEO difficulty” rating is nice to know which are the least competitive variants of keywords that we should optimize content around. 

  • With Cost Per Click (CPC) and paid difficulty, there is decent information to help with even PPC campaigns. 

Also Read: How To Do Keywords Research For Free in 11 Minutes

And The Bad Things

Okay, with so many good things coming for free, it would be unfair to complain about Ubersuggest.

However, for the sake of it, there are a few things that spoil the experience of using this free SEO tool.

One of the big upsets is the interface’s color: Orange. There’s just too much of orange everywhere. And after a point, it isn’t appealing to eyes.

Another thing is Neil’s (smiling) face, which is everywhere with quipped comments and suggestions. You can clearly see, he’s investing big in personal branding. It’s a bit distracting and incessant exposure to his brand.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The results can feel overwhelming with too much information crunched in a small space.

The designer/developer could do a better job of incorporating sufficient whitespace and sorting the data in a much cleaner way.

Another problem is that the tool doesn’t work at times. After hitting Enter, the loading icon just circles with no result.

Maybe it’s just me. Or maybe it’s unable to load data due to its server limitations.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Lastly, there are a few bugs here and there.

So, Ubersuggest isn't perfect. It's functional but it won't necessarily deliver you the best user experience.

The good thing about this, at least in my opinion, is that the team at Neil Patel isn't letting the idea of being perfect hinder their growth.

They are continuously adding new features to Ubersuggest, and are then improving things on the way as they go. And that's a very desirable approach to maintain the right speed in growth.

Also Read: Complete SEO Checklist for 2019 (With PDF Download)

Final Words

Ubersuggest Neil Patel's free tool is one of the finest options out there for keywords research and SEO analysis.

It has many features and options; that list continues to grow. It’s incredibly easy to use.

For the beginners, in particular, it is certainly a great free SEO tool.

But is it better than other premium SEO tools in the market? Only those who have used the other tools can tell.

Personally, I find Ubersuggest decently sufficient for my personal needs.

And as someone who admires Neil, it’s fascinating to see his strategy to dominate the digital marketing scene with such freebies.

It’s helping his brand, growing his website traffic, and hence winning him more high-paying clients.

There’s a lot to learn from here!

All said about the tool though, my only question at present is how long Ubersuggest will remain 'completely' free?

It's an answer we'll find in the coming months and years as the tool becomes more powerful and premium-like.

Recommended Read:

If you found this Ubersuggest review-cum-walkthrough helpful, please share it on social media.

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Asif Ali

Asif is a certified content marketer and professional blogger with 4+ years experience in his pockets. Straightedge, blogger and a full-time cloud-lover, find him on Twitter and Medium.


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