(Originally published in June 2018, this post has been ENTIRELY updated!)

Ubersuggest by Neil Patel is one of the most-talked-about best SEO tools right now.

And why not!

We’re getting a lot of premium features for completely FREE… Something that might give a headache to many companies who charge big $$$ for the same features.

Ubersuggest has come a long way. It was once a keyword research tool, often billed as a perfect replacement for the Google AdWords keyword tool.

Today, it stands as the “ultimate” or “all-in-one” free SEO tool.

But the biggest question now is…

Is it any good?

Can Ubersuggest tool be a good alternative vs. other popular options like SEMrush, Moz, Ahref, and Woorank?

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

After using it for a few months now, I have some opinions on it.

(Now note, I can’t directly compare Ubersuggest with other premium SEO tools. I only use SEMrush, and have used Woorank and Ahref just for a trial period. So, I am talking solely per my experience of using this tool as a blogger. No direct comparison.)

But before jumping to that part, it only makes sense to take a quick look at the backstory.

Also Read: 17 Free On-Page SEO Tools You Must Use To Grow Organic Traffic

A Quick Backstory

In February 2017, Neil Patel acquired Ubersuggest.io

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

And part of the marketing community wasn’t exactly thrilled with this takeover.

Many believed what was one of the best free keyword research tools would eventually turn premium, becoming Neil’s money-making machine.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

After more than two years later, Ubersuggest is live and breathing on ‘NeilPatel(dot)com’.

It’s now more than for just keywords research. It is STILL free.

And Neil has said on multiple occasions that he plans to NOT charge money for the tool.

The Good Things About Ubersuggest

Aside from its zero cost and no need to sign up, Ubersuggest has many good things. And as a blogger, I certainly can’t ask for more. (Okay, I can. But I won’t!)

On the left side, there are 7 primary features…

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.


First Part

Under “Ubersuggest” you get… 

■ ‘Overview’, which gives you a fair idea of the keyword you’re targeting (or want to), including the monthly search volume and SEO difficulty to rank for that keyword.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

■ Keyword Ideas is the most interesting part. It offers many suggestions, as well as related keywords, along with search volume, that we can use to better optimize our contents for intent.

In addition, it shows a list of results that would show on Google SERP for individual keywords. You also see estimate visits and social shares these results has got.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

There are also filters and export option.

■ Ubersuggest Content Ideas, the third sub-head, is still not active.

But per Neil, it would be like Buzzsumo. It would show you a list of results for your keyword that has gotten the most shares on social media platforms.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Although Buzzsumo is a very robust competitive analysis and content marketing tool, ‘Content Ideas’ of Neil Patel’s Ubersuggest can be a decent free alternative to create a well-informed editorial calendar.

Second Part

Then comes the ‘Traffic Analyzer’ head, which really makes Ubersuggest more than just a keywords research tool… It makes it a good and, yes, free SEO tool.

We get a lot of data, which is enough to sneak on our top competitors and copy their strategies.

Input a URL in the field

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

■ The ‘Overview’ head will give you a fair idea of how the URL is performing: the monthly organic traffic, the kinds and number of keywords it ranks for on SERP.

For instance, NYTimes(dot)com ranks for 1.18 million keywords. And it enjoys nearly 1 million organic traffic.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Between February and March, the website saw a significant increase in traffic.

In addition, we also get to see on what positions/pages is the website ranking for how many keywords.

In our example of NYTimes…

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

...the website, in the month of March, ranked between 1 and 3 positions for 5,022 keywords. It ranked between 51 and 100 for 652,363 keywords.

The interactive graph makes consuming such data easier.

■ Under ‘Top Pages’ sub-head, we get a list of pages/URLs on this website that gets the most traffic.

It also accompanies the number of shares these pages got on Facebook and Pinterest.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The backlinks column is “coming soon”. It will include the number of backlinks the page has got from different websites.

■ One interesting feature here is if you click on the ‘View All’ button in every result, you will get a list of all the keywords that this page is getting traffic from…

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

This list includes keywords, their monthly search volume, on what position is this page ranking for the respective keywords, and how many visits it is getting from every search query.

When optimizing or repurposing old contents, this can be of great help.

Since we would know the keywords that are bringing the most traffic to our page, we can focus more on them and leave the under-performing ones.

■ And then there’s the ‘Keywords’ sub-head.

It’s a list of keywords, with their monthly search volume, that’s bringing the most traffic to this website.

It includes the URLs, the position they rank on and how many estimated visits the keywords are bringing to these respective URLs.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.


Third Part

Under 'SEO Analyzer', there's Backlinks. Although it's a standalone tool under different URL...

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.


...it is integrated into the Ubersuggest ecosystem, which makes for a seamless experience.

Backlinks is a free link analysis tool. Input a URL and it will return with all the backlinks that this URL has got from different domains.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

The result is quite in-depth.

Not only do we see 'how many backlinks', we also see how many of them are doFollow and noFollow, what kind of backlink is this (text or link), as well as anchor text and the domain authority of the referring domain.

The Detail Features

There are also some small features on the way that add more value to Ubersuggest keyword research-cum-SEO tool — something that serious professionals are bound to appreciate.
  • It’s easy to export all the data to CSV.

  • We can view data country-wise. 

  • “SEO difficulty” rating is nice to know which are the least competitive variants of keywords that we should optimize contents around. 

  • With Cost Per Click (CPC) and paid difficulty, there is decent information to help with even PPC campaigns. 

And The Bad Things

Okay, with so many good things coming for free, it would be unfair to complain about Ubersuggest.

However, for the sake of it, there are a few things that, at times, spoil the experience of using this free SEO tool.

One of the big upsets is the interface’s color: Orange. There’s just too much of orange everywhere. And after a point, it isn’t appealing to eyes.

Another thing is Neil’s (smiling) face, which is everywhere with quipped comments and suggestions. You can clearly see, he’s investing big in personal branding. Personally, it’s a bit distracting.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Also, the results can feel overwhelming with too much information crunched in a small space.

The designer/developer could do a better job at incorporating sufficient whitespace and sorting the data in a much cleaner way.

And lastly, the tool doesn’t work at times. After hitting Enter, the loading icon just circles with no result.

Maybe it’s just me. Or maybe it’s unable to load data due to its server limitations.

Ubersuggest Neil Patel is a free SEO tool. Originally, it was free keywords research tool but now Ubersuggest is one of the best SEO tools.

Also Read: Complete SEO Checklist for 2019 (With PDF Download)

Final Words

Ubersuggest Neil Patel's FREE tool is one of the finest options out there for keywords research and SEO analysis.

It has many features and options. It’s incredibly easy to use with NO need to sign up.

For the beginners, it is certainly an ‘All-In-One SEO tool’.

But is it better than other premium SEO tools in the market? Only those who have used all can tell.

From a blogger’s point-of-view, I find Ubersuggest exceptionally sufficient for my personal needs.

And as someone who admires Neil, it’s fascinating to see his strategy to dominate the digital marketing scene with such freebies.

It’s helping his brand, growing his website traffic, and hence winning him more high-paying clients.

There’s a lot to learn from here!

Did you find this Ubersuggest review helpful? Share it then. It'd mean a lot! :)

Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


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