Being an Indian blogger may just have become slightly convenient.

Thanks to Google. And its new app called Blog Compass.

Still in beta phase, the app is India-only, targeted to the growing community of bloggers in the country.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

On first look, Blog Compass looks to be quite an impressive blog management mobile app. It’s neat, clean and lightweight with very smooth UX.

And coming from Google, there shouldn’t be much of a doubt in its security end.

Released on September 5, 2018, the app took many by surprise.

With its Blogger (BlogSpot) mobile app lying completely neglected and forgotten on the Play Store, few would have guessed the search engine has something up its sleeves for the bloggers.

Write more, worry less”—that’s how Google is promoting Blog Compass.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Features of Blog Compass

On a quick rundown, here are some of the cool features of Blog Compass Google App:

• Available in English and Hindi

• Blogger (BlogSpot) and WordPress integration

• Google Analytics integration.

• Google Search Console integration.

• Trending topics suggestion according to your interest and blogging niche.

• Unique badge system that’s based on the tasks you complete.

• An extensive learning center to help you become a better blogger and be good in SEO.

How to get started with Google’s Blog Compass?

First, download Blog Compass from Google Play Store. It's just 5.1MB in file size.

Install and open. Here’s what you’ll see…

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Get Started”.

In the next screen, login to your Gmail account that’s connected to your website.

Select a language

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Choose your blog platform

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

A list of websites will be loaded that’s attached to your email address. Select one.

Next, connect your Google Analytics and Google Search Console.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

On the next screen, select a few categories that interest your industry or niche.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

And this is your dashboard…

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Home

In the home tab, you get personalized feed and notifications. Like the trending topics in your niche and the badges you have won.

My favorite is the “Views This Week” that’s right in the dead-center of the screen as you enter the app. No-bullshitting with too many numbers and  crowd. Just plain how many views your website got this week and whether it has increased or decreased.

Sometimes, this simplicity is exactly what we need.

Activity

In the activity section, you can see your basic website stats (weekly, monthly, quarterly and yearly), including a number of views, unique visitors, age and gender.

Also, you see the traffic source and using what search queries are people to your website from Google SERP.

Topics

In the ‘Topics’ section, know about all that’s trending on Google, as well as in your industry, under separate heads.

The trending topics display the search queries people are using on Google. This can really help in basic keywords research.

Badges

In the badges section, see all the badges you have earned. Google awards you “Badges” the Blog Pass for the milestones you achieve in a period of one month.

There are 4 badges in total: Bronze, Silver, Gold, and Diamond.

And you’re awarded 3 badges for three different tasks: number of page views you got, number of unique visitors, and number of posts you have published in that month.

For example, if you get 5,000 page views in a month, you will get Silver badge. And a diamond one for 100,000 page views.

Similarly, if you post 4 articles in a month, you get a silver badge. And a diamond one for 16+ articles.

More

In the “More” section, along with the above-mentioned features, there’s also 'Posts' and 'Comments'.

Click on the Posts to see all your articles and how many views each have got.

Further clicking on respective articles will give you more ‘Post details’ like number of unique visitors and average time to read.

Also, it is here you will find “Google Search Status”. (More -> Posts -> Select any post -> Google Search Status)

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Since integrated with Google Search Console, under this status bar you will know whether that article has been crawled, indexed, shown on Google and clicked on Google.

Additionally, you will also see the queries that people are using on Google to come to your posts.

In the comment area under ‘More’ segment, you will be able to moderate all the comments in your blog posts.

And then there is ‘Learning Center’ that includes a range of guides from Google’s different platforms (blogger, search console, AdSense and AdWord) under a single roof. Highly convenient!

In the ‘Setting’ section, it’s same-old-same-old except for one important feature: Notification.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers


Blog Compass will send you push notifications of your daily statistics, topics, comments, and badges regularly.

Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

This is a great feature, especially when talking about ‘topics’.

Through push notifications, you will always be in sync with new topics popping in your industry. This would unlock many newer opportunities for bloggers in terms of time-oriented contents.

These are all the features of Blog Compass Google app.

Now, of course, with all the good that the application offers, there are also few flaws and shortcomings.

The Shortcomings…

(i) Comment moderation doesn’t work if you’re using any third-party commenting system like Disqus and Livefyre. It just works with the Google+ commenting system.

(ii) The website data isn’t accurate. There are few differences in the numbers you see on Google Analytics and what you see here.

(iii) There are some problems with “Google Search Status”. Even those articles that show up and get clicked on on Google SERP, it shows they aren’t shown and clicked on Google.

(iv) There are big discrepancies in how they are counting the ‘Average Read time’ of every post. Apparently, the short articles take more time to be read than the longer ones.

(v) It would have been so much better and easier if the app allowed publishing and editing articles as well.

After using the app for 2 days, these are 5 problems I encountered on Google’s Blog Compass.

But given the app is still in beta phase, such lags are common. We can expect many improvements and introduction of new features in the coming weeks as more updates roll out.

What did I love the most?

The badge system. Hands down. It’s the best thing on Blog Compass right now.

This feature basically creates a roadmap for bloggers and set definite goals for them—in terms of page views, unique visitors and number of articles published every month.

If taken seriously, the badges can motivate bloggers with progressive, transparent and measurable goals.

After you have grabbed the silver badge, push to get the gold one. Once there, stride for the diamond badge.

And you can even share these achievements on your social profiles quite easily.

Another thing I loved about Blog Compass is its interface. It’s very clean, simple and user-friendly.

Even with some detailed features, the navigation is very straightforward.

And with whatever I have used of it till now, the app hasn’t yet lagged even once. It’s working smooth as a butter.

(Not-so) Final Verdict on Blog Pass—Yay or Nay?


Blog Compass Google App for Indian Bloggers, Google's Blog Compass India Bloggers

Google’s Blog Compass has many excellent features. Basic ones, but excellent nonetheless.

Although it looks to be primarily targeted at beginners and new bloggers, it’s an overall decent app even for pros.

When off the computer and traveling or commuting, Blog Compass can pump your productivity and give you enough data to think of.

And given it comes in such a small size – and it’s coming from Google at that – there are very few reasons to not download it.

Yes, there are a few problems. But we can be certain that once it’s off the ‘beta’ phase, it will be much accurate at what it does.

I won’t say it’s a MUST HAVE. But it’s worth your time and mobile space..

However, I personally believe that if Google adds the option of publishing and editing posts directly from the app, Blog Compass could very well become the ultimate mobile blog management tool for Indian bloggers.

Download Blog Compass from Play Store

What one feature would you like to see on Google’s Blog Compass?

Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


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