Did you know interactive contents convert 2X better than passive contents? (Source)

Blogging isn’t just about producing text-based contents anymore.

Because with shortening attention span, your readers won’t really be hooked even when you’re saying something incredibly mind-boggling.

In fact, according to a research done by Nielsen Norman Group, the average webpage visits last only for 59 seconds. And you only have 10 seconds to hook your readers.

Types of interactive contents are better than passive contents

So how do you really grab your readers’ attention is just a span of 10 seconds?

Well, theoretically, for bloggers, it’s simple!

You start the article with a killer introduction. And then follow it up with interactive contents. Once the readers are hooked, you provide them with a definite Call To Action and convert them.

(Note: This is #6 in the 9-Parts Series of On-Page SEO Techniques. Read the Previous One- Whitespace - Lots of It)

Types of Interactive Contents


Talking about the types of interactive contents, there are plenty. Although not necessarily all of them are applicable for every kind of blogger.

1. Infographics


Types of interactive contents that helps improve SEO and content marketing strategy

It is a very common type of interactive content that makes contents more interesting, concise and easier to consume.

No wonder, Infographics are liked and shared on social media 3X more than any other form of contents. They are also easy to create. Tools like Venngage and Canva are free to use with many ready-to-use templates.

2. Videos


Types of interactive contents that helps improve SEO and content marketing strategy

Another very popular choice, the consumption of videos are ever-on-increase. More than 500 million hours of videos are watched on YouTube every day.

In fact, using video on landing pages can increase conversion by 80 percent. Plug it in your regular web pages/posts and it can instantly boost your engagement rate.

3. Quizzes


Types of interactive contents that helps improve SEO and content marketing strategy

There’s a reason why Buzzfeed shells so much of quiz-based contents. The questions are challenging entertaining and engaging that can glue visitors for very long

According to LeadQuizzes, the average quiz has a 33.6 percent lead capture rate. Need more reasons to create quizzes?!

4. Assessment


Types of interactive contents that helps improve SEO and content marketing strategy

Go to Tony Robbins’ website and he has a “Life Assessment” which is quite engaging, informative and a great source for him to generate leads.

Assessments include a questionnaire that promises an immediate and high return to individuals. A great evaluation tool can engross your readers and easily add them to your email list.

5. Games


Types of interactive contents that helps improve SEO and content marketing strategy

Of course, creating games require more investment. And it isn’t an ideal fit for everyone. But if done well, it can be a total game-changer.

The Quint, a top news website in India, created a very interactive ‘The Kaala Dhan Game’ including Indian Prime Minister Narendra Modi catching black money. Very innovative for news and media platform. And yes, very interesting and gluing.

6. Contests


Types of interactive contents that helps improve SEO and content marketing strategy


If it is packed with some kind of gift or prize, contests are great at engaging your audience, building brands and generating leads.

And their benefits, directly and indirectly, can seamlessly boost not just your on-page optimization but also sales.

7. Calculator


Types of interactive contents that helps improve SEO and content marketing strategy

Usually, calculators are effective when it matters finance. Like to calculate price or devise an effective budget.

But there can be plenty of essential and fun calculators that can suit various niches easily. From productivity and numerology to sleep and diet calculator—if you’re creative, you could get plenty of ideas here.

Also Read: What is Schema in SEO (Everything You Want to Know)

*****

There are few other types of interactive contents.

Types of interactive contents are better than passive contents

Indeed, not each one of them would fit the distinct need of bloggers.

But given passive contents are losing the charm in engaging and converting a prospect, it’s important that you incorporate interactive contents in not just your, at large, content marketing strategy but also immediate SEO efforts.

Interactive contents engage audience better. According to CMI Survey 2016...

81 percent of participants agree that interactive content grabs attention more effectively than static content.

And when engaged, the visitors will spend more time on your website. This will improve your dwell time and reduce bounce rate, both of which are key factors for Google RankBrain. Meaning, you could see a big boost in your search metrics.

Aside from the SEO aspect, when visitors are spending more time on your website, the direct opportunities are seamless. You can collect their emails, sell products, sign them up for the webinar, and what not.

So, keep on producing great, text articles. But in between the efforts, add interactive elements wherever it seems fit.

Meanwhile, check out this cool video by ion interactive on what makes a great interactive content experience:


This is a #6 in the 9 part series that talks about the ignored but highly rewarding on-page SEO techniques. Read PART 5.

Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


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