Should I accept guest posts? I should!!

Because… let’s not kid—it looks like a great move.

Accepting guest posts. I mean other people shell contents for you, your pages get indexed quickly, and the authors bring more exposure to your blog via their own sources. It all seems like the nice recipe for a successful blog.

blogging-questions, guest-posts, should-i-accept-guest-posts,
Should I Accept Guest Posts?
No wonder, it has become a standard practice among the majority of bloggers today.

However, here’s a major question—

Is accepting guest posts really a good choice for you?

The answer could be NO!

Guest Posts Can Kill Your Blog

The last time you thought of guest blogging for someone, what was the purpose behind that?

If you’re like most, unless you’re supposed to get paid to write, reason #1 would be backlinks, reason #2 would be brand exposure.

(Also Read: How to get free backlinks for your new blog)

In reality, as harsh as it may sound, nobody cares about your blog and audience. Contributors want something in return. So whoever applies to write a guest blog for you is doing that for her/his own benefits.

Now that itself isn’t wrong. Here’s where the problems start:

Disadvantages of Accepting Guest Posts

  • The quality of the content could be poor 
  • You might have to sit for about an hour or two to make corrections 
  • The narration of that post might not fit the overall theme of your blog 
  • It might not supplement the long-term growth plan for your blog 
  • You might have to make author accounts, which could require few tweaks and add-ons on the development end. 

should-i-accept-guest-posts
Disadvantages of accepting guest posts
If benefits of accepting guest posts still outweigh these hassles, here are two another major problems:

One, Will The Real Experts Please Stand Up?

Unless yours is a well-renowned, highly popular blog in your niche, you’re not going to get approached by industry experts. And it’s a pity because that’s who really can bring more value to your blog.

All you will get is pitches from new bloggers who, like mentioned, will likely be looking for backlinks.

Would you be willing to publish their generic and non-expert contents – that bring comparatively less value – on your blog?

(Hopefully) No!

Two, Your Audience Wants to Hear from You

should-i-accept-guest-posts
Accept Guest Posts or Not- Who You Audience Wants to Hear?
Here’s another question: your returning visitors, why do you think they return? Or why do you think your many visitors have subscribed to your newsletters?

The answer is rather extremely simple. Because your audience wants to hear you talk. They care about your views, opinions, ideas, and insights.

Now one day, if you publish an article on your blog that’s authored by someone else, how would these returning visitors and subscribers respond?

Maybe, they might be okay for once or twice. But if you start posting guest blogs continuously, they would be less delighted. Poor and generic type contents could make things even worse for you.

This itself is a big reason why you should think (again) over your decision of accepting guest posts for your blog.

Still confused? Let’s slay that! Here’s…

When Accepting Guests Posts is OKAY:

  • If it fits your goals and vision of where you want to take your blog in the next 2-5 years. 
  • If you’re looking to build a brand of your blog (and not self). Like Hubspot
  • If your blog is popular that can attract qualified individuals. 
  • If the blog is generic that has room for diversified writing styles, ideas and insights. 
  • If your audience has diversified interests. 
should-i-accept-guest-posts
When accepting guest posts is nice move-- and when it isn't

When Accepting Guest Posts is a Big No-No:

  • If you want to build your self-brand. Like Pat Flynn
  • If you have a highly targeted audience who’s looking for definite and qualified solutions. 
  • If your readers are like a community, closely knitted, who trusts you. 
  • If you don’t have the time to manage this guest blogging program. Accepting pitches, selecting a good one, editing and publishing the post—it all can take a lot of time. 
  • If you (and the readers) are restrictive to the kind of articles that goes on the blog. 

I personally don’t like the idea of accepting guest posts because it kills the purpose of “personal” in “personal blog”.

I would rather publish a self-written article once every week, than push one every day that is of low-quality, untargeted and doesn’t streamline with my goals.

Now I am not against guest blogging at large though. And neither should you.

Guest blogging is one of the amazing content marketing strategies. I contribute to other websites myself. So don’t stop looking for opportunities to contribute to different blogs/websites. Find websites with high PR. And, most importantly, guest blog not just for SEO purpose.

Here’s an old video (2012) of Matt Cutts explaining what is Google’s view on guest blogging for links…


As for, should you accept guest posts on your own blog, it’s an important decision. Check the above points and know whether this is a nice idea or not.

Do you accept guest posts on your blog?

P.S. Subscribe to Spell Out Marketing. Please :)

*****

(Some questions are too generic to ask. But they are no less important. This post is a part of ‘Blogging Questions’ series. If you have any question, ASK HERE.)

Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


Follow Spell Out Marketing



I want to learn about...
SEO

On-page and off-page SEO techniques and stratgeies to champion search engines.

Know More
Content Marketing

Learn how to use contents to generate traffic and build a lasting business.

Know More
Blogging

Bring out the (super) blogger inside you that engages audience + generates revenue.

Know More
Email Marketing

Build a list of subscribers-cum-fan that adds sustainability to your business

Know More
Spell-Out_Marketing
Home | Start Here | Tools | Quick Read | About | Contact
Terms of Use | Privacy Policy | © 2018 Spell Out Marketing