Here’s a quick fact:

From 2015 to 2016, marketers used visual contents 130 percent more in their articles. (Source)

Of course, they did that because they were seeing good results! And, most importantly, they understood that content marketing is just as much about visuals as it is about the text.

using-images-in-blog, image-frequency
How many images to use in a blog post
Now the most common question that comes then is….

How many images should I include in my articles?

Sadly, there’s no one-fits-all answer.

The Vague (But Correct) Answer

As many as it is required!

The basic idea behind using images is that it must add value to your written words and make your post more memorable. So you can use any many images as it’s needed.

Now note:
  • Maintain a good interval between the images so as to avoid congestion and crowded (unless the article is entirely based on images)
  • Be perceptive of the page speed as well. More images would increase loading time.
You must use images when they are necessary. But…

Using Images Unnecessarily (You’ve Got To Do It!)

What if there’s no need to include a picture in your article? Should you keep it entirely text-based?

Likely not. Depending on its size, it’s usually a good practice to include multiple pics in your post even when it doesn’t seem necessary.

You see…

Graphics give readers a time to breathe from the large text blocks—it keeps them interested. Including meaningful and beautiful images in your article makes the write-up less boring and more eye-catchy.

If you don’t see any need of plugging in an image in the post, the simplest thing you can do is pick few phrases and sentences from the article itself and create it a text image. Like this one…

using-images-in-blog, image-frequency
Using text image when you don't know how and where to use images in a post

The More Definite Answer

But, if you’re looking for a definite answer to how many images you should use throughout the article, you should go for ONE image per 150-200 words. Even Neil Patel agrees…

using-images-in-blog, image-frequency
How many images to use in a blog post
Read: JPG or PNG?

******

(Some questions are too generic to ask. But they are no less important. This post is a part of ‘Blogging Questions’ series. If you have any question, ASK HERE.)

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Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


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