Bounce rate is the total percentage of visitors who come to your website and leave without browsing any other page on the website.

For example, if someone comes on your blog post through search engine. She/he reads the post and leaves.

In that case, your bounce rate is 100 percent.

Had she/he visited any other page on your website through the landing page, the bounce rate wouldn’t be 100 percent.

does-bounce-rate-affects-seo
Does Bounce Rate Affects SEO?
Now after bounce rate definition, the next big question that pops is…

How Is Bounce Rate Calculated?

(Check Analytics For This)

If your bounce rate is 80 percent, that means, out of 100 visitors, 80 of them leave your website after viewing the landing page without going to any other webpage.

Here’s bounce rate formula:

bounce-rate-formula, how-to-calculate-bounce-rate
Bounce Rate Formula
Now in order to increase your search traffic, it is important that you reduce bounce rate. Because…

Does Bounce Rate Hurt SEO?

Bounce Rate is one of the important SEO factors. It tells search engines about the quality of the landing page (and hence the website).

Like if someone is coming to your blog and leaving without strolling to other pages, it suggests the search engines....

“Umm, maybe the landing page isn’t very relevant to the visitors’ search key. I should look for some other and better website.”

And then your website eventually gets taken over by that someone “better”.

Unsurprisingly, when your website gets less search traffic, your conversion rate dips. Meaning, less revenue.

Bounce Rate and Conversion Rate

The point you must note is poor bounce rate MIGHT NOT necessarily DIRECTLY affect your ranking on SERP.

For example, if you’re shelling too many contents consistently and have managed to get decent backlinks, your website might rank just as good even with high bounce rate.

However, high bounce rate WILL DIRECTLY affect your conversion rate, which will result in low revenue.

So when these points are connected, the question you must address—what’s the use of high traffic when it isn’t improving your revenue?

To save your search ranking and revenue, you must put bounce rate at the top of your priority list.

Also Read: What is Content Marketing?

“What Should My Bounce Rate Be?”

You must be wondering what is good bounce rate, right? The answer is a bit vague.

It really depends on your search traffic, conversion and revenue goals. There isn’t one-size-fits-all answer for this.

what-is-good-bounce-rate
What is good bounce rate?
If there are 100 visitors. 75 are leaving without browsing any other webpage; 25 are continuing on your blog.

Here the bounce rate is 75 percent, which is bad. But those 25 who are staying back, if all of them are buying what you’re offering, does the sales match your expectations? Does it match your revenue goals? You answer!!!

If it does match your goals, 75 percent bounce rate isn’t too bad for you.

So what is the ideal bounce rate for you really depends on your own individual case. Plus, your industry will also play a major role.

If you have a micro-niche blog, the number of your potential buyers would likely be less comparatively. So high bounce rate could be fatal.

But when you have a blog with a very wide consumer base (example: you’re selling gadgets), you can afford higher bounce rate.

Again, it depends.

Normal Bounce Rate

Popularly, 50 percent bounce rate benchmark is realistic and considered normal.

When the mark crosses 75 percent and beyond, you must immediately get into identifying why your visitors aren’t staying back.

Bounce rate between 25 and 35 percent is usually very good. Anything below this is perfect!

All being said, you must always strive to keep your website bounce rate as low as possible. And for this – to understand your ROI – you must set a baseline for your website.

What is that bounce rate level, below which, you are getting desired conversion and revenue?

Identify this threshold level and then work to keep your website bounce rate below this and better.

The best bounce rate checker tool is, of course, Google Analytics.

Also Read: How To Get Free Backlinks For Your New Blog?

Bounce Rate vs Exit Rate

Before leaving, let’s also clear the fact that Bounce Rate and Exit Rate are not same. Many people, unfortunately, use them interchangeably, when, in fact, they have different meanings.

Exit rate is the percentage of visitors that leave your site from a given page—it doesn’t have to be the landing page. It is basically the percentage of exits of a page.

It is a comparison of the total number of visitors who exit from a page to the total number of views that particular page has received.

To put it in more simple words…

Exit Rate is the percentage of visits that were last in the session while bounce rate is the percentage there were the only one of the session.

bounce-rate-vs-exit-rate
Bounce Rate vs Exit Rate | Via ConversionXL
To understand this better, head here.

The difference between these 2 exist. But they share the mutual goal of calculating the percentage of people who leave a page after opening.

If it’s too confusing to understand, stick just to the bounce rate for now. Exit rate is more useful for funnel optimization, which shouldn’t be of utmost concern for new bloggers.

Look to reduce bounce rate first for now :)

For more on content marketing strategy and SEO to boost traffic, follow Spell Out Marketing on Twitter!

Asif Ali

Asif is a certified content marketer and professional full-stack writer with 3 years experience in his pockets. Stratightedge, blogger and a full-time cloud-lover, find him on Facebook and Twitter.


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