Neil Patel said he writes 8 blog posts every week. In his 10-year long blogging career, he has written 4,294 articles. (That’s more than 1 article every day).

On the other hand…

Brian Dean of Backlinko has published only 53 posts in the past 5 years. (Less than 1 article per month). He regularly updates his content — but that’s another topic!

These 2 names need no introduction. While Neil aces content marketing, Brian is a leading SEO expert. Both of them receive thousands of visitors on their blogs every day.


Whose model is right? Whose content strategy should you follow? What's an ideal blogging frequency?

Blogging Daily vs. Weekly: Answer 2 (Very) Important Questions First

  1. Do you need to post every day?

  2. Can you post every day?

Blogging Daily is Good, But…

Yes, the more you post, frequently will your blog be indexed by search engines.

Traffic will be consistent, engagement with the audience will be high.

But then posting every day isn’t always feasible.

Maybe you’re busy with other stuff. Maybe your blog topic doesn’t really require you to go high on creating content on the website. Maybe you can’t really write quality content so quickly.

Recommended Read: How to Create Content Fast (Without Hurting Its Quality)

Blogging Daily is a MUST if…

You run a blog that offers current updates, latest news, and talk on in-trend topics.

For instance, Huffington Post publishes one article per 58 seconds. Because they have to, they must, to keep readers up-to-date.

Do you have to?
  • If you offer lifestyle tips, you don’t have to post every day. If you offer lifestyle news, you must.

  • If you offer web designing tips, you don’t have to. But for web designing news, you should.
Recommended Read: What's The Perfect Blog Post Length-- Short vs Long-Form Content?

If you have to post every day, but you can’t, there are 3 things you can do:

  1. Change your content strategy (and revenue model)

  2. Fix your time-management

  3. Hire people to write for you

All Good If You Want to (and Can) Post Every Day

Among several things, you have to be careful about the quality of your blog posts and if their length matches your audience’s needs and preferences.

Posting Once a Week (or Month) Is Good Too

Posting once every week doesn’t mean low traffic.

“Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page,” says Brain Dean.

So, content repurposing strategy would be handy here. Plus, consistent flow of traffic from social media and email list is also there to count.

Still Confused About Your Ideal Blogging Frequency?

Pick a handful of your successful competitors and see their posting frequency. If it makes sense, follow them.


For more on content marketing strategy and SEO to boost traffic, follow Spell Out Marketing on Twitter! :)

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Asif Ali

The guy behind Spell Out Marketing. A certified content marketer and professional blogger with 5+ years experience in the domain. Find me on Medium here. Let's talk about inbound marketing, business and side-hustle on Twitter. (And oh, if you're on LinkedIn, let's connect!)

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