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Let’s first hear content marketing definition from the industry’s top authorities...

According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Hubspot reads, “Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.”

Neil Patel writes, “Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis.”

content-marketing, content-marketing-definition

A Simple Content Marketing Definition

Content Marketing is a process of developing and distributing contents that address the definitive needs and problems of any target audience to drive desired consumer action.

You create a piece of content for a group of prospects.

The content is created to solve their problems — or to fit in their distinct demands and needs (maybe they are seeking entertainment value!)

At the same time, you also want this content to help you reach your ultimate business goal: Generate leads, make sales, build brand.

So, with a definite purpose, your content includes a well-defined Call-To-Action (CTA) that asks/suggests consumers to take an action.

Biggest Misconception about Content Marketing

Many people think content marketing strategy is all about blogging or creating content.

However, in reality, there are many components of this form of marketing. Blog articles are just one of them. Other components include…

Images, email newsletters, infographics, webinars, social media posts, videos, reports, eBooks, and web tools.

Much more than ‘producing content’

Any form of marketing is incomplete without contents. Whether it’s SEO, social media or email marketing, they all need contents to convert the audience.

Perhaps this is why Seth Godin believes...

“Content marketing is all the marketing that's left.”

That being said though, not everything qualifies to be called as content marketing. Just because you’re developing content doesn’t mean you’re content marketing.

There’s a set of rules and framework that makes it unique in its own ecosystem. Like, your content marketing mix must have:
  • Clear objectives 

  • Ultimate goal 

  • A story-telling element 

  • Targeted approach

  • High value

  • Consistency

  • Relevant distribution channels

Did You Know: Content marketing leaders experience 7.8 times more website traffic than non-leaders.

So if you’re a blogger, startup or even a highly established brand, get serious (and creative) about content marketing.

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Asif Ali

Asif is a certified content marketer and professional blogger with 4+ years experience in his pockets. Straightedge, blogger and a full-time cloud-lover, find him on Twitter and Medium.

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