This is a 2-minute read. For more time-saving articles on Spell Out Marketing, please go here.

The real challenge of running a blog starts when you aren’t getting good traffic—even when you think your posts are an absolute killer.

There could be plenty of reasons behind that!!

Here are the 11 most common reasons why no one is reading your blog posts:

beginner-blogging-mistakes, common-blogging-mistakes, quick-read

1. Unattractive Headlines

Title is the cover that helps people judge the book, i.e. your blog post. Make this cover very interesting.

Tip: Keep the characters count within 50-65. Use ODD numbers. Add keywords.

To create magnetic headlines, read: 9 Blog Headline Best Practices

2. Not optimized for search engines

Follow basic SEO tips and guidelines. Use long-tail keywords in the post, write right Meta descriptions that are within 156 characters, and keep the permalink keywords-rich.

3. Not posting consistently

Blogging is a habit that must be consistent. Pick any blogger, for instance, and you will find that they post worthy content regularly.

Recommended Read: What's Ideal Blogging Frequency

4. Posting too much of contents in a quick span

Posting consistently doesn’t mean developing contents every day. Take time to write high-quality content.

Spend 20% percent time creating content and 80% marketing it.

Tip: Repurpose the old contents.

Note: This isn't to say that the quantity of content isn't important. Today, it's equally important as quality. The key is making the most of each of your high-quality content.

5. Not targeted to anyone

Your post must target a specific group of audience. At a time when the competition is high, being ‘everything for everyone’ doesn’t help.

6. Not promoting on social media channels

Solely relying on SEO for website traffic is never a good idea. Promote your content on social media platforms regularly.

7. Offering no real value to readers

If your posts are of bad quality, offering no real value to the readers, why would they ever return back to your blog?

Solve readers/customers’ pain points.

8. No repetitive readers

Reader retention is much easier than acquisition. To create a following that’s always ready to read your posts.

Tip: Create an email list.

Recommended Read: An Ultimate Email Marketing Guide 2019 (Beginners + Advanced)

9. No link building strategy

Your posts won’t rank higher on search engines if you aren’t getting backlinks from an external source.

Backlinks are a must for organic search traffic.

Backlinks would progressively become less important in the next decade. But that's a whole different topic altogether!

10. Slow website with poor UX

Nobody visits a poorly designed, bad performing, slow blog — not the readers, not the search engine bots.

11. You’re being unrealistic

If it’s a new blog with fewer contents, it would take time to build a decent following and get good traffic. Don’t be unrealistic — have patience.

These are the 11 most common reasons why the majority of blogs don’t get desired and deserving traffic.

Recommended Read: 10 Critical Signs Blogging Is NOT For You

For more on content marketing strategy and SEO to boost traffic, follow Spell Out Marketing on Twitter! :)

This is a 2-minute read. For more time-saving articles on Spell Out Marketing, please go here.
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Asif Ali

The guy behind Spell Out Marketing. A certified content marketer and professional blogger with 5+ years experience in the domain. Find me on Medium here. Let's talk about inbound marketing, business and side-hustle on Twitter. (And oh, if you're on LinkedIn, let's connect!)

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