The real challenge of running a blog starts when you aren’t getting good traffic—even when you think your posts are an absolute killer.
There could be plenty of reasons behind that!!
Here are the 11 most common reasons why no one is reading your blog posts:
1. Unattractive Headlines
Title is the cover that helps people judge the book, i.e. your blog post. Make this cover very interesting.
Tip: Keep the characters count within 50-65. Use ODD numbers. Add keywords.
To create magnetic headlines, read: 9 Blog Headline Best Practices
2. Not optimized for search engines
Follow basic SEO tips and guidelines. Use long-tail keywords in the post, write right Meta descriptions that are within 156 characters, and keep the permalink keywords-rich.
3. Not posting consistently
Blogging is a habit that must be consistent. Pick any blogger, for instance, and you will find that they post worthy content regularly.
Recommended Read: What’s Ideal Blogging Frequency
4. Posting too much of contents in a quick span
Posting consistently doesn’t mean developing contents every day. Take time to write high-quality content.
Spend 20% percent time creating content and 80% marketing it.
Tip: Repurpose the old contents.
Note: This isn’t to say that the quantity of content isn’t important. Today, it’s equally important as quality. The key is making the most of each of your high-quality content.
5. Not targeted to anyone
Your post must target a specific group of audience. At a time when the competition is high, being ‘everything for everyone’ doesn’t help.
Solely relying on SEO for website traffic is never a good idea. Promote your content on social media platforms regularly.
7. Offering no real value to readers
If your posts are of bad quality, offering no real value to the readers, why would they ever return back to your blog?
Solve readers/customers’ pain points.
8. No repetitive readers
Reader retention is much easier than acquisition. To create a following that’s always ready to read your posts.
Tip: Create an email list.
Recommended Read: An Ultimate Email Marketing Guide 2019 (Beginners + Advanced)
9. No link building strategy
Your posts won’t rank higher on search engines if you aren’t getting backlinks from an external source.
Backlinks are a must for organic search traffic.
Backlinks would progressively become less important in the next decade. But that’s a whole different topic altogether!
10. Slow website with poor UX
Nobody visits a poorly designed, bad performing, slow blog — not the readers, not the search engine bots.
11. You’re being unrealistic
If it’s a new blog with fewer contents, it would take time to build a decent following and get good traffic. Don’t be unrealistic — have patience.
Recommended Read: 10 Critical Signs Blogging Is NOT For You
For more on content marketing strategy and SEO to boost traffic, follow Spell Out Marketing on Twitter! 🙂
